Creativity must be nurtured. It’s not a quick output or transactional mindset. It’s a muscle. Creativity can’t grow with a supplement, a week at the gym, or even money. The muscle grows slowly, steadily, and gets better with time and concentrated effort. It’s Style Counsel’s favorite muscle to tone, define, feed, and observe.
We’ve developed a creative practice to get our hands on the process, both physically + mentally. With each client, we develop a Mood Box to help us (and the client) see what is in their brand. What are the tangible items and moments that influence the exterior presentation of who they are - and what they aspire to become!
